Trade Shows

A trade show is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press. There are currently over 2500 trade shows held every year in USA alone.

Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, display design and construction, telecommunications and networking, travel, accommodations, promotional literature, and "give away" items. Consequently, cities often promote trade shows as a means of economic development.

The Consumer Electronics Show (CES) is held each January in Las Vegas, Nevada, and is sponsored by the Consumer Electronics Association. At the show, many previews of products are introduced, or new products are announced. CES is now considered one of the major technology-related trade shows, with the cancellation of Comdex.

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