BroadcastByEmail Software Guide

email marketing software
Create and Broadcast a Email Using Voicent BroadcastByEmail

Constantly Add; Frequently Cull

So how do build recipient lists for your email newsletters? First, do the obvious basics:

  • Place an opt-in link on your website. Something like "click here to get our newsletter."

  • Make sure every invoice, online sale, price quote and proposal has a invitation to subscribe to your newsletter.

  • Ask people if they would like to subscribe, and if they say 'yes,' email them an invitation asking them to reply back in order to subscribe. Then, save that email as your proof that they really did opt-in for your newsletter.

The best way to have an excellent email newsletter list is to feed it often and frequently prune it.

The best way to have an excellent email newsletter list is to feed it often and frequently prune it. Make sure your email broadcaster automatically handles "unsubscribe" requests.


Occasionally, check in with your recipients, asking them for feedback on your newsletter-including directly asking them if they want to continue receiving it.


But the very best way to have excellent subscriber lists is to produce an excellent newsletter, one that is frequently cited and passed on to friends and associates.




 

Email Marketing