May 11, 2012--The Miami Bureau of the Associated Press published a story about the City of Hollywood, Florida's success in using Voicent's BroadcastByPhone software to reduce the blight of illegal roadside signs. The story, by Kelli Kennedy, spawned stories across the country.
Voicent's BroadcastByPhone has many, many uses, not the least of which is
a code-enforcement tool for communities fighting the scourge of illegal signs strewn along highways and packed into intersections.
Many communities are using Voicent's BroadcastByPhone to take advantage of the signs' weakness--they include phone numbers to call for whatever product or service the sign is offering.
So, community officials put those numbers into BroadcastByPhone and tell it to call them. Over and over and over until the owners of the illegal signs take them down and pay a fine.
The effectiveness of the solution in the city of Hollywood, Florida, attracted an Associated Press reporter based in Miami to do a story for print and broadcast media.
The story wound up going national, with ABC, CBS, NPR, Washington Post, The New York Times and other major news organizations picking it up.
Coincidentally, on the same day, a story in Broward County's Sun-Sentinal newspaper reported that a legal challenge to the City of Hollywood's use of the crime-fighting tactic was rejected, allowing Voicent to continue to patrol the clean streets of Hollywood.