After your prospects indicate they are genuinely interested in finding out more about your solution by showing a commitment to taking the next step, such as signing up for a free trial, your agents will need to explain how your product/service meets the prospects' needs. Many leads coming to your company will have some interest but they might be unsure of how your company can help them or simply new to the whole business.
As prospects get closer to becoming paying customers, your agents need to offer value to those prospects in order to close the sale. While offering deals or information can be a part of that value offered, it can also simply take the form of the convenience of easy to read price quotes or simply having agents be accessible to leads for further inquiries or follow-up questions.
Close the Sale
Having previously qualified and nurtured leads, your company should now be at the point with several prospects of simply closing the deal. Agent should offer the best value and product they can, as at this point any leads left in your sales process should be close to purchasing.