Email Customer Element

The Email Customer element is an Activity element. It should be the child element of Wait Selection element. It has a Send Email action and a couple of additional actions that calculate the event_seconds variable.

Here is the send email action:

The element then calculates the event_seconds variable, which represents how many seconds to the webinar start time. We calculate this variable so that we can text the customer 15 minutes before the webinar.

So when event_seconds is less than 900 (15 minutes), the engine notifies the customer by a text message. This is defined in the Notify Now element. If it is longer than 15 minutes, it schedules the text message by setting up a timer. This action is defined in the Wait 15 element, which we will create later.